POSITION OPENING: Audience Development Director

JOB TITLE:              Audience Development Director

REPORTS TO:         Marketing Director

Job Description/Responsibilities: The Audience Development Director is a key position for the Arkansas Symphony Orchestra (ASO). As such, it is the responsibility of the Audience Development Director to help grow the audience base for all ASO concerts, in particular concerts at Robinson. The Audience Development director’s work will assist with the strategic goal of ASO being more relevant to more people so community engagement concerts and building will be key to the success of this position. Patron experience at concerts is key and this person will ensure patrons have a positive experience with ASO from buying a ticket to after the concert.

The Audience Development Director position will be a great opportunity for someone looking for hands-on experience in marketing and community relations. This person will work with a leading national arts consulting firm and a leading national public relations firm, as well as with the ASO Board of Directors Marketing Committee.

ASO operates with a strong team culture so each member on staff is expected to work as part of the team.

Audience Development

  • The primary function of the Audience Development Director is to identify, engage, and bring new people into the concert hall, and to aid retention efforts to get new patrons back for repeat concerts.
  • Research new places to recruit concertgoers, such as community organizations, professional societies, Rotary/Rotaract meetings, etc., and use ASO resources (such as assignable string quartets and other full-time musicians, staff members, etc) to recruit new audiences from such groups.
  • Increase ASO’s presence in the community by attending and speaking at events with potential audiences
  • Maintain contact lists and follow-up schedules for groups that have been visited, and plan/draft emails, mail pieces, and phone calls to encourage deeper engagement with the ASO
  • Drive growth and engagement of SHARP Young Professionals of the ASO, build SHARP leadership and grow the membership and deepen the level of engagement within SHARP membership
  • Help generate content for ASO social media
  • Work as part of the marketing and outreach team

Box Office

  • Assist with daily operation of the Box Office by answering phones, processing ticket orders, mailing tickets, etc.
  • Work in the Box Office at concerts


  • Regular attendance of ASO concerts is required to better understand the patrons’ experiences.
  • Act as staff liaison with ASO Guild volunteer organization
  • Other duties as assigned


  • A successful Audience Development Director must be goal-oriented, organized, creative, a problem solver, a leader, and a team player.
  • Expected to be able to lead others and to be passionate about the mission of the ASO.
  • Strong writing and public speaking skills are necessary to recruit new audiences by meeting them where they are.
  • Ability to multitask and manage many open projects
  • Experience in customer service and marketing preferred
  • Education: Bachelor’s Degree preferred

How to Apply:  Send resume to 

Position Open:  May 13, 2022

About ASO

The Arkansas Symphony Orchestra (ASO) exists to connect, enrich, inspire and advance Arkansas through the power of music. Administrative staff, orchestra musicians, the Board, and other volunteers have worked together to build ASO’s financial stability and continue increasing service to the community. ASO has ended the last twelve fiscal years with a balanced budget and a growing annual fund. ASO is currently in the beginning of a capital campaign and is also focused on rebuilding audiences after the pandemic.

Based in Little Rock, Arkansas, ASO has an annual budget of approximately $3.5 million. Current programming in Little Rock includes six pairs of Masterworks, four pairs of Pops, six River Rhapsodies chamber music concerts, youth concerts, and extensive educational programming for young people performed primarily by the ten full-time musicians of the orchestra. In addition, the orchestra performs in communities across the state.

Recent highlights include: In June of 2016 ASO successfully completed a 3-year, $7 million fundraising initiative, Orchestrating the Future: Symphony for Generations Campaign, which strengthened ASO’s stability and raised funds for artistic and education initiatives in the community. The newly renovated Robinson Center opened in November of 2016. In 2019, ASO launched a $10 million campaign to build the ASO Stella Boyle Smith Music Center in downtown Little Rock, which will be the headquarters for ASO that will allow the organization to serve more Arkansans through new initiatives and expanded educational offerings. ASO proactively navigated the pandemic with innovative digital content and virtual engagement activities, garnering 1.5 million Facebook impressions along the way, and was even highlighted by the Washington Post and featured on The Kelly Clarkson Show. In 2021, ASO’s children’s concert was viewed by over 23,000 school children in over 30 counties across the state. ASO finished its 12th season operating with a balanced budget in June. The future for ASO is bright and is driven by strategic imperatives to serve more Arkansans through music.

Organization Culture
We are team-oriented, work hard, have fun, and are agile. Given the workload, each member must be self-motivated, strive to push the bar on performance, and be flexible. ASO believes in helping team members develop their careers and supports ongoing professional development.

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A donation to ASO puts instruments in the hands of children, makes live symphonic music accessible to all Arkansans, and makes it possible for world-class musicians to call Arkansas home. 

Every dollar counts, and each donation helps ensure a sustainable, thriving future for ASO.

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